Remove Blogging Remove Data-Driven PR Remove Demo Remove Internal
article thumbnail

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.

article thumbnail

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.

article thumbnail

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. PR is the guardian of your brand equity and reputation. Savvy CEOs and CMOs have already caught onto this critical shift and incorporate Data-Driven PR into their organizations.