Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. The full report has been removed from its original site, though there are PDF versions of it still floating around the web. That goldfish statistic just won’t die.
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