Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
of articles and blog posts that start with this statistic. Maybe you heard a Harvard academic citing them on US radio. The full report has been removed from its original site, though there are PDF versions of it still floating around the web. That’s a shorter attention span than a goldfish. Why is it less clear?
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