Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
of articles and blog posts that start with this statistic. Maybe you heard a Harvard academic citing them on US radio. The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. That’s a shorter attention span than a goldfish.
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