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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. Consider the recent innovations around generative AI.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

As AI is here to stay and is evolving rapidly, the need of the hour is to expand the scope of law for protecting people, not only those in the public domain but also the common man from every walk of life against invasion of privacy, revenge scandals and frauds. ” ~ Prof. Wishing you a safe and happy holiday season.

Writing 200
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 198
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. ” What’s happening in public relations is happening right now in independent journalism. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 108
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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

For the once-promising biotech startup, 2016 was the year that things fell apart, following fresh repercussions from revelations that started late last year with an investigative report in The Wall Street Journal that questioned its claims. The fall of Theranos was particularly dramatic because it was in many ways a victim of its own hype.

Banking 202