Why ROI and PR are like Oil and Water
Doctor Spin
JUNE 29, 2022
There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” Cover photo by Jerry Silfwer ( Prints / Instagram ). The Basic PR Model. Any boardroom would be mad not to invite such a PR function.
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