Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 201

Writing Communications Marketing B2B 201

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

It’s critical to know where your business sits within its category. At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Use strong language. Turn over every stone.

Pitching 140

Pitching B2B Infographics Study 140

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. 2) What is the Global PR Revolution that you have highlighted in your book the Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR? 5) Why public relations is so important for B2B businesses?

B2B 52

B2B Communications Media Newspapers 52