article thumbnail

Successful Branding: Lessons Learned from Iconic Brands

Konnect Agency

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Tesla’s innovative automotive technology and focus on sustainability have redefined how transportation is perceived.

Brand 52
article thumbnail

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

A PR program can raise awareness among relevant purchasing and manufacturing executives fairly efficiently through earned media features in automotive or manufacturing trades, as well as company-published content about the opportunity cost of running out of a key equipment part.

Publicity 255