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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

And, even though search traffic isn’t an indicator of usage, I tend to agree with the insinuations in this Guardian article. In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. Hardly a huge trend we’ll see en force in the year ahead.

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Best of SHIFT: Top 3 Posts from Q4 2014

Shift Communications

If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. You’d be hard pressed to find a recent article on Facebook marketing that doesn’t put a knife in the channel’s organic reach. Try reading it to a child before bed.