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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

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Company Bites Journalists…Again

Sword and the Script

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. A month earlier the Wall Street Journal reported Urban Outfitters needed a “ wardrobe refresh ” after yet another lackluster quarterly earnings announcement: …shares dropped by 8.8% Ready for it?

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