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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

“Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 2) Marketing analytics enable better efficiency. “In 4) Better integration of owned, earned and paid media. Christine Moorman | Duke University.

Marketing 105
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4 Lessons Learned While Managing Creative Marketers

Beyond PR

Having managed both creative and analytical people over the years has taught me a few things. Because while the analytical mind can find and present data, creatives can imagine how the data evolved and what its potential might be. Her team leads social media, PR, creative and blogging for the brand.