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Analytics

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Infographics

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

DECEMBER 10, 2019

“Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 2) Marketing analytics enable better efficiency. “In 3) Brands blur the lines between company and friend. Christine Moorman | Duke University.

Marketing

Marketing Content Marketing Advertising Advertising

4 Lessons Learned While Managing Creative Marketers

Beyond PR

JULY 8, 2016

Having managed both creative and analytical people over the years has taught me a few things. Because while the analytical mind can find and present data, creatives can imagine how the data evolved and what its potential might be. But this can run a little antithesis to many brands’ approaches.

Creativity

Creativity Marketing Storytelling Analytics

30 Pragmatic Marketing and PR Predictions for 2020

4 Lessons Learned While Managing Creative Marketers

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