Reenergizing the PR Planning Process
Shift Communications
JUNE 25, 2018
Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. Are there topics that are resonating the most within the industry? Where is the white space (i.e. Amanda Munroe.
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