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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Southwest Airlines. Ritz-Carlton. 2012, May 17).

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. He spoke from the heart — without regard for the airline’s possible culpability.

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10 Crisis Communication Tips Every Business Needs

Prohibition

The designated company spokesperson in charge of responding to a crisis though your choice should not be based simply on the communications professional who spends the most time at headquarters or prides themselves on being able to talk for hours about your operations, products or services. Malaysia Airlines’ MH 370 disappearance.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Real public relations professionals will embrace social media as we have the expertise and experience to make the most of it.