Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Brand Branding Agriculture 198

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont).

Social Media 128

Social Media Agriculture Marketing Media 128

NewsWhip

JANUARY 11, 2024

And even though brands can do all the right things — create crisis plans, prepare for outrage, and plan a response to appease their audience — they can still see their reputation plummet if they’re not careful with their operations. Let’s take a look at the top external criticisms your brand could face.

Brand 78

Brand Branding Agriculture Ethics 78

5W PR

FEBRUARY 14, 2024

Now, it’s the epicenter of a revolution where brands are shaking the foundations of consumerism and rewriting the narrative of success. For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of.

Consumer 78

Consumer Brand Branding Agriculture 78