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Why it’s important to prepare for a PR crisis

Prohibition

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. For example, Chinese telecommunications company Huawei was accused by the U.S. It can be defined as a brand, organisation or individual receiving negative or damaging publicity.

Crisis 62
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Growth was exponential and it soon incorporated other technologies such as telecommunications in facilitating access to the internet. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. Social media is seen as a relative latecomer.

Ethics 52