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Putting Together A Public Relations Plan

5W PR

Some of these might include articles on social media, press releases, press conferences, customer testimonials, media tours, interviews with press, radio, television, or otherwise, speaking engagements, and seminars. You might also sponsor a related event or participate in some way.

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The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Mairin McCabe. Account Executive .

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#18: The future of storytelling in healthcare communications

NewsWhip

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. For the most part, they weren’t in their cars, they weren’t listening to the radio. Paul Quigley, CEO and Co-Founder, NewsWhip.