Agency, Product Launch, Retail and Storytelling

Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

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ImPRessions - Crenshaw Communications

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” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe.

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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

Make PR Measurement A Priority

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