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For whom the bell tolls

Stephen Waddington

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Lord Chadlington will interview his fellow peer Lord Bell on 7 November in London. Lord Bell left the agency in August 2016. The event is being hosted by the PR Company.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. A few important qualifiers here: 1. It is on this latter point that I will reflect.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi." Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7.