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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. If you have developers and data scientists on staff, you’ll have a substantial advantage over brands and organizations without them. Trend #1: Interactive Infographics.

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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

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