Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work.

Skype 150

Skype Industry Storytelling Interviews 150

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. Why not now? Why not you?

Creativity 60

Creativity Writing Skype Travel 60

Journalistics

JULY 6, 2013

Let’s take a look at your brand (or your clients for your agency readers). This again includes preparation, monitoring, waiting and swift action, but also requires a bit more creativity and innovation on the part of your communications team. If this isn’t an option, consider hiring an agency that will give you this capability.

Marketing 52

Marketing Community Trends Case Study 52