measurement-month-barcelona-principles 
Mindful Marketing
SEPTEMBER 7, 2016
We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. What Are The Barcelona Principles? They recognize and encourage that goal setting and measurement are fundamental to success.
Mindful Marketing
SEPTEMBER 6, 2016
September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Our first tip: Benchmark.
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