5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

Consumer 164

Consumer Brand Branding Marketing 164

The Hoffman Agency

JANUARY 26, 2022

As the daughter of a chemical engineering Ph.D. and lover of content creation, I’ve been torn between pursuing STEM or communications for as long as I can remember. Assuming ownership of these tasks — and greatly enjoying building out our brand to students and speakers — I realized it was time to reassess my own career path.

Internal 36

Internal International Chemicals Fashion 36

Shift Communications

NOVEMBER 11, 2014

The chemicals that give coffee its wonderful flavor degrade within a week, and become undrinkable inside of a month. It’s especially useful for challenger brands who want to challenge the status quo without giving any more overt attention to their dominant competitor. Christopher S. Vice President, Marketing Technology.

Blogging 128

Blogging Chemicals Content Marketing Writing 128

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Nothing to grab the listener or distinguish one agency from the other. And these were PR professionals — people who make their living communicating! Guest Post by Rob Biesenbach. Every Organization Needs a Story.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74