Agency Airlines Storytelling Viral 
ImPRessions - Crenshaw Communications
JUNE 28, 2017
Emotions layered with happiness make up the majority of top drivers of viral content. The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life.
MaccaPR
MARCH 2, 2017
Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite). The Buffer Guide to Video Metrics ”. “
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