Sword and the Script

JANUARY 24, 2023

largely centers around advertising. The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). Examples: Print news sites, broadcast news, blogs, newsletters and possibly influencer posts. Buy reprints and hand them out at a trade show.

Media 105

Media Advertising Advertising Print 105

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few.

Conference 120

Conference Print Trade Shows Advertising 120

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. How B2B Marketing Can Get More out of Trade Shows. Several studies suggest businesses plan to invest in public relations in 2018.

Media 98

Media B2B Groups Conference 98