The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Waxing UnLyrical
DECEMBER 4, 2018
Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Enter the micro-influencer.
77 
Let's personalize your content