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Mora Communications
NOVEMBER 28, 2017
PR is not about selling, it’s about story – telling. Selling belongs in the advertising section of the media, not the editorial. You want to tailor your presentations to meet the need of each specific outlet. . What’s the number 1 rule to remember for your PR campaign to succeed? Don’t sell.
PR Conversations
APRIL 21, 2016
Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals.
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