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Mora Communications
NOVEMBER 28, 2017
Selling belongs in the advertising section of the media, not the editorial. You want to tailor your presentations to meet the need of each specific outlet. . You need to frame your story and your pitch so that it meets the needs of the specific media outlet you’re approaching. Sell and you lose. .
PR Conversations
APRIL 21, 2016
In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. Good relationships start with a thorough understanding of what it is your stakeholders value the most.”.
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