Sword and the Script
MAY 20, 2017
For example, she notes while text can sometimes “talk at readers” infographics tend to be interactive and have longevity: “infographics have a long lifespan and can continue to perform online months or years after they’re originally published.”. But the agency decided not to do the expected because it wouldn’t move the needle.
ReimaginePR
AUGUST 29, 2016
It’s called the cover photo, and most brands fail to fully optimize this real estate. We can’t talk about social media marketing without devoting at least part of the conversation to paid advertisement. Facebook definitely skews towards advertising. But, the good news is that advertising on Facebook is amazing.
MaccaPR
MARCH 7, 2016
When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.
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