Deirdre Breakenridge

MARCH 23, 2016

Earned (publications like The New York Times). Visuals (photos, infographics, etc.). Compare that with digital advertising, in which.02% Newswires (press releases). Owned (company blogs). Text (long or short form). Video (amateur or professional). Measurement. Benchmarking. Molto impressivo! But don’t take my word for it though.

Communications 150

Communications How To Analytics Public Affairs 150

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. In this case, PR manager plans and runs advertising campaigns. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

AUGUST 2, 2016

In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. Text, graphics, infographics, videos, photos, etc.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60