Cision

SEPTEMBER 28, 2015

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. Stein hypothesizes about an NBA player whose 30 million impressions per month value his Twitter channel at $3.6 million dollars (using a CPM formula).

Marketing 120

Marketing Groups Journalism Social Media 120

PRSay

JANUARY 27, 2017

” While over time, Quarles expects video to be a more important advertising format than photos, Instagram is giving advertisers the flexibility to use both. Crew, for example, used the format to promote a pre-sale for sunglasses, and Lowe’s has shared home improvement tutorials with the tool.

Instagram 60

Instagram Analytics Advertising Advertising 60

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Many things are said to make the world go around.

Ethics 52

Ethics Communications Print Television 52