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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence. Be transparent—provide further information regarding environmental claims on your packaging, as well as through your website, your service department or call centre.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence. Be transparent—provide further information regarding environmental claims on your packaging, as well as through your website, your service department or call centre.

Ethics 40
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article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence. Be transparent—provide further information regarding environmental claims on your packaging, as well as through your website, your service department or call centre.

Ethics 40
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How to Get On in New Communications: Be Nice

ZudePR

Stuart is an international PR adviser, speaker, trainer, and blogger. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . “How?