McKinsey: 5 Factors Driving a New Golden Age of Marketing
Sword and the Script
MARCH 3, 2015
Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. As a benchmark, in 1960 US advertising spending totaled $12 billion according to AdAge. He created a unit combining existing call centers and a newly formed social-media customer-care group.
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