Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Social Media 149

Social Media Marketing Media B2B 149

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Our notions of privacy and confidentiality will be challenged.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 13) Simplifying personalization and recommendation services. 8) Creativity over productivity.

Social Media 90

Social Media Marketing Media Creativity 90