Remove Advertising Remove Crisis Remove Social Media Remove Wireless
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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

“We don’t mean a return to the five-pound Sunday New York Times, but digital-only media properties are finding value in also having a high-quality physical presence. The ability to touch and feel is a novelty to a generation weaned on wireless.”. The audience kills advertising. A comedy out of crisis communications.

Banking 60
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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? It’s the place where United Airlines made its first statement after its PR crisis a few months ago. That short-form version of the news hits my viewers’ wireless device at the same time it hits mine.

Wireless 102