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The Importance of Networking in Public Relations

5W PR

Career advancement Many PR job opportunities aren’t advertised. Attending networking events Participate in industry conferences, seminars, and webinars. When a crisis occurs, especially one with international implications, having contacts in various regions can be critical for effective crisis management.

Publicity 103
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). banner advertising, SEO etc) (73%) than traditional PR activities (65%). However, social media (i.e.

Training 119