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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. and Jermaine Dupri.

Sports 86
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What Business People Should Know About PR

ImPRessions - Crenshaw Communications

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services.

Nonprofit 271
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Top nine PR crises so far for 2019

Prohibition

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations.

Fashion 75
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Behind the Headlines With Joanna Brahim

Cision

I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television. Have you ever had to deal with a major brand crisis? I’ve certainly dealt with my fair share of crisis management, and each situation is unique.

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Top 11 PR Crises in 2020 So Far

Prohibition

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party. We’re looking into it.

Crisis 71
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Top 11 PR Crises in 2020 So Far

Prohibition

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party. We’re looking into it.

Crisis 62