Sword and the Script

FEBRUARY 14, 2017

How well does your content move? Google Analytics (GA) today refers to this as “sessions.”. This is especially true with long form content. GA refers to “unique visitors” as “users.”. We Should Measure Content Marketing by Relationships. GA refers to this as “average session duration.”. Backlinks.

B2B 67

B2B Measurement Blogging Community 67

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Brands want to show off. Brands want content they can stick in an archive and refer back to at some point. They want to point to it from advertising. Sure, I see the upsides.

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. Sometimes these are developed and published by independent media companies, trade groups or associations. It probably does.

Media 97

Media B2B Groups Conference 97

ReimaginePR

SEPTEMBER 5, 2016

They don’t want to refer to a dictionary. You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. But they don’t want a lecture. They don’t want to think too hard.

Blogging 120

Blogging How To Infographics Writing 120