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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3 The article.

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?

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What to do with Media Appearances

PR for Anyone

I was quoted in this article.”. And most importantly, you want to use it so that you can send it out to potential clients and customers. It’s a great way for you to stay in front of them. Hey, John. I thought you might be interested. Hey, Sharon. This is all about your industry.”. And it’s just keeping you front of mind.

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