Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. By 2030 everyone on the planet will be connected. Measurement should no longer be an issue within public relations.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

FEBRUARY 12, 2019

The social web is often described as the largest market research exercise that no one ever commissioned. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity. Any gap between the expectation of a product or service, and the reality, will generate a conversation on the social web.

Publicity 79

Publicity Community Pinterest Reputation 79