Academy’s new Oscar category aimed to boost ratings gets backlash instead
AUGUST 9, 2018
for the Leadership and Executive Communications Conference.]. 2029: Oscar for Best Film (Based Solely On Trailer Reactions). The Academy of Motion Picture Arts and Sciences is trying to boost viewer numbers—even if it means making filmmakers and fans angry. On Wednesday, the organization announced a few changes for its 2019 ceremony: Change is coming to the #Oscars. Here's what you need to know: - A new category is being designed around achievement in popular film.