4 helpful tips for making the case for your ESG program

PR Daily

By 2029, Gen Z and millennials will make up 72 % of the workforce, and social responsibility matters to them. When it falls to the comms team to show the effectiveness of your ESG work, here’s how you can be ready to step up and prove your value.

Is Space Tourism an Unnecessary Splurge?

Mindful Marketing

Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

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Tokyo 2020 grapples with Olympic bid allegations

PR Daily

In the last months of his presidency, Diack extended the firm’s sponsorship contract with the International Association of Athletics Federations to 2029. Tokyo 2020 has no shortage of PR issues, but recent allegations have thrust the committee back into the spotlight.

Walmart gives employees smartphones, younger Americans want mobile-first content and United Airlines announces supersonic jet investment

PR Daily

Boom is working to start passenger service by 2029. Also: SodaStream partners with Laverne Cox for Pride, Twitter launches premium subscription, and Postmaster General Louis DeJoy responds to FBI investigation.

Academy’s new Oscar category aimed to boost ratings gets backlash instead

PR Daily

2029: Oscar for Best Film (Based Solely On Trailer Reactions). The Academy of Motion Picture Arts and Sciences is trying to boost viewer numbers—even if it means making filmmakers and fans angry. On Wednesday, the organization announced a few changes for its 2019 ceremony: Change is coming to the #Oscars. Here's what you need to know: - A new category is being designed around achievement in popular film. We've set an earlier airdate for 2020: mark your calendars for February 9.

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