Academy’s new Oscar category aimed to boost ratings gets backlash instead

PR Daily

2029: Oscar for Best Film (Based Solely On Trailer Reactions). The Academy of Motion Picture Arts and Sciences is trying to boost viewer numbers—even if it means making filmmakers and fans angry.

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Tokyo 2020 grapples with Olympic bid allegations

PR Daily

In the last months of his presidency, Diack extended the firm’s sponsorship contract with the International Association of Athletics Federations to 2029. Tokyo 2020 has no shortage of PR issues, but recent allegations have thrust the committee back into the spotlight.