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2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Focus on Video Content : Video is the most popular and effective media format.

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Trends YouTube Video Social Media 105
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Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference

MaccaPR

OCTOBER 10, 2022

However, it’s anticipated that the global market for influencer marketing will reach $84 billion by 2028. Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations.

Conference 62
Conference Marketing Instagram YouTube 62
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