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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. In our survey, only 6% of respondents said they were unlikely to work with CBD brands in the next three years.

Survey 86
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Consumer Evolution Due to Pandemics

5W PR

Trust in brands has always been important and will be even more critical in the future. CMOs who are able to relabel trust values and promote a circle of wellness between their brands and their target audiences will experience more success in the future. Some brands have even promoted them as touchless. Other Possibilities.