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Distraction as a media relations tactic

Stephen Waddington

The story was widely shared on social media. In the social media era journalists want to be first rather than right. You have to ask yourself whether that approach to funding a media company still makes sense in the long term given the way that other organisations manage to fund themselves,” said Mr Johnston.

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A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Social media fulfils an unhealthy trait of the human nature that rejects the truth unless it confirms a bias. It’s not hard to understand why. It’s not all bad news.