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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023.

Survey 87
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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 The ability to target and measure ad performance makes digital ads attractive to brands. The integration of paid, social and earned is also a driver. #5

Publicity 122