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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession


What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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Transparency and Trust: The Role of ESG Reporting


How to integrate ESG metrics into corporate communication and investor relations Now that we’ve outlined the impact that ESG reporting can have on building positive relationships with your investors, it’s worth diving into how this process can be implemented. From investors to employees, everyone's demanding action.

Report 109
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

It motivates employees and managers alike and promotes a healthy and positive workplace culture. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. This is essential for the success of a company – and for the future-oriented training of its employees. Home sweet home?

B2C 73