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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Illustration credit: alphaspirit ]

Survey 87
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Your profession needs you

Stephen Waddington

Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. When technology is applied to communication within an organisation it is typically to deliver improved profit rather than improved communication. It’s fuelled by developing markets, notably India.