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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71
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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

Virtual reality (VR) is the next frontier for marketing and public relations. Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. Product launches. Day in the life” of business leaders, celebrities and other public figures.