Trust issues: the one reason buyers give B2B content a letter grade of “D”
Sword and the Script
OCTOBER 10, 2023
The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” The full report covers much more and is available for download here: 2023 Informa Tech Trust in Marketing Index.
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